Audrey Harder

Be Smarter Call Harder

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The numbers are in, and they're telling us something.

From January through September 2025, there were 35 residential listings in the RM of Cartier. Of those, 23 sold,  approximately 66%.

During the same period in 2026, we've had almost the same number of listings: 33. But so far this year, only 12 have sold, approximately 36%.

Before anyone panics, there's more to the story.

The average sale price actually increased from $413,943 last year to $498,096 this year. And the homes that did sell took an average of 20 days to sell, compared with 18 days last year.

So no, the sky isn't falling.

But buyers are being more selective, and fewer listings are making it across the finish line.

Which brings me to one of the most important conversations a seller can have with their REALTOR®.

Price.

Your Competition Isn't Always the House Down the Street

All sellers have a number in their head.

The market doesn't care what you want for your house. It cares what your house is worth compared with everything else a buyer can purchase.

And today, your competition isn't necessarily another For Sale sign down the street.

We also have new construction happening throughout the RM of Cartier. Buyers may be comparing your resale home with a brand-new one — new finishes, new mechanicals, modern layouts and, in some cases, the opportunity to choose some of the details themselves.

That doesn't mean resale can't compete. Of course it can.

But it does mean price, condition and presentation matter.

Your competition is every reasonable option available to that buyer.

Price too high, and buyers usually won't call to tell you.

They'll simply move on.

And while you're wondering why your house isn't selling, your listing may actually be helping another seller sell theirs.

Their house suddenly looks like the better value.

Are You Chasing the Market?

Price strategically, and you give buyers a reason to pay attention.

Start too high, and you may spend the next several weeks or months reducing the price, trying to catch buyers who have already moved on.

So, do you want to chase the market, or do you want the market chasing you?

Let's Talk About the Elephant in the Room

When a house doesn't sell, it's easy to blame the REALTOR®.

Sometimes that's fair.

There are REALTORS® who will "buy the listing," agreeing to a price they know the market doesn't support because they want the listing.

Why?

Because having the listing itself has value. It generates exposure, sign calls, online inquiries and potential buyer leads.

Those buyers may decide your home isn't for them, but they may still end up buying something else through that REALTOR®.

Meanwhile, once your sign is on the lawn and your house isn't selling, the requests for price reductions begin.

That's not a pricing strategy.

That's getting the listing first and dealing with the uncomfortable pricing conversation later.

A good pricing conversation should happen before you list. Your REALTOR® should be able to show you the evidence behind their recommendation — even when that number isn't the one you were hoping to hear.

Trust Matters. So Does Honest Advice.

I mean every word of this.

My job isn't to make the final decision for you. It's to bring you the information, explain what I'm seeing, make recommendations and tell you when I believe something needs to change.

Ultimately, it's your home, your money and your decision.

That doesn't mean I'll simply agree with you. Sometimes doing my job properly means telling you exactly what you didn't want to hear.

Guidance only works when there's trust behind it.

That doesn't mean REALTORS® are always right. We're not. Markets change. Buyers surprise us. Every property is different.

But ultimately, neither the seller nor the REALTOR® decides what a property is worth.

The market does.

And right now, the numbers here in the RM of Cartier are worth paying attention to.

You can price for what you want and hope the market eventually agrees.

Or you can listen to what the market is telling you and position your home accordingly.

I'll say it again:

Do you want to spend your time chasing the market, or do you want the market to chase you?

If you're considering selling in the RM of Cartier, Elie or the surrounding rural Manitoba communities, let's have an honest conversation about your property's position in today's market.

I guide, you decide.

Thinking of selling? Before you put that For Sale sign on the lawn, get your free Seller Guide. Practical advice, straight answers, and no pressure.

Audrey Harder
REALTOR® | Lifestyles Real Estate Ltd.
BeSmarterCallHarder.com

Source: MLS® REALTOR® statistics, R10 – RM of Cartier, residential market. January 1–September 30, 2025 and 2026. Figures reflect year-to-date activity.

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You’ve done the prep. Your home is sparkling, staged, and on the market. Showings are happening, feedback is rolling in, and yet, no offer. Or maybe a lowball offer hit your inbox, and now you’re asking, “Do they even like my house?”


Here’s the truth: buyers are always comparing, evaluating, and strategizing, whether you see it or not. Understanding their behaviour is the key to turning showings into serious offers.


1. Buyers Are Not Dreaming About Your Memories


I know, you’ve raised a family here. You upgraded, maintained, and poured your heart into your home. That emotional attachment is real — but buyers don’t see it. They see:

Location, layout, and lot size

Price in relation to recently sold homes

Condition, maintenance, and presentation

What other homes are available right now

Your pride doesn’t sell your house. The market does.


That’s why even a gorgeous, meticulously maintained home can sit if buyers perceive better value elsewhere. Your home may even be helping sell other houses, simply by comparison. Harsh? Yes. True? Absolutely.


2. Price Sets the Tone for Buyer Behaviour


Too low? It doesn’t always create the clean bidding war people imagine. Sometimes it turns into a bit of a three-ring circus, attracting buyers who are stretching beyond their comfort zone or realistically can’t afford the property.

That can lead to:

shaky financing

unrealistic expectations

deals that don’t hold together

And here’s something many sellers don’t consider, it can actually scare off strong, serious buyers. The ones who are qualified and ready sometimes step back when a listing feels chaotic or misaligned.

And then there’s the other side of it:

The longer a home sits on the market, the more buyers start wondering if there’s an issue beyond price. Here in Manitoba, the first things that come to mind are foundation problems or basement water issues, even if your home is flaw

3. Condition Speaks Louder Than Words


Last month, we talked about cleaning, decluttering, and keeping your home show-ready every single day. Buyers notice everything: crumbs, fingerprints, a sticky counter, or a faint odour from pets.

Even small things can trigger subconscious red flags. And yes, overdoing air fresheners backfires. Buyers often assume you’re hiding something, and some are so sensitive they leave before even taking off their shoes.


4. Feedback Isn’t Personal, It’s Market Data


Every comment, question, or lack of feedback is a message:

No showings? Price or marketing may need attention

Minor comments? Small fixes or staging tweaks can help

Rejections? Buyers are simply comparing your home to others

Your home is part of a buyer’s decision-making process, even when it doesn’t sell. Every showing gives buyers context, and your home is shaping their perception of value.


5. What You Can Control vs. What You Can’t

You can control: presentation, cleanliness, accessibility for showings, and minor repairs

You can’t control: location, layout, size, neighbourhood, market competition

Focusing on what’s in your control ensures your home is positioned to attract serious buyers.

The rest? Let the market sort it out.

Understanding buyer behaviour isn’t about guessing what someone else wants. It’s about knowing the factors that drive decisions and making your home irresistible within those parameters.

Our goal isn’t just to list your home. It’s to sell it for the price it deserves, to the right buyer, without leaving money on the table.

Thinking about selling your home in Winnipeg or rural Manitoba?

Before you put up that For Sale sign, it pays to understand what buyers are really looking for.

I've put together a free Seller Guide to help you prepare, price, and position your home for the market.

Get Your Free Seller Guide

No pressure. Just practical advice to help you make smarter decisions.

Read

  

Over the past few months, I've talked about timing, pricing, preparation, buyer behaviour, and what really happens once your home hits the market.

Recently, I had the pleasure of listing a home in our area that became a perfect example of what happens when sellers trust the process and do the work properly from the start.

And believe me, it makes a difference.

It Started With an Honest Conversation

We talked about pricing, presentation, showings, and what buyers would realistically expect.

The sellers listened.

We didn't choose a price based on wishful thinking or the old "let's start high and see what happens" approach.

We looked at the market, discussed the competition, and established a pricing strategy that made sense.

Because getting the price right from the beginning matters.

Preparation Wasn't Optional

The sellers also did their part.

Their home was clean, decluttered, well-presented, and consistently ready for showings.

Beds made. Counters wiped. Daily touch-ups.

Because, as I've said before, the one time the dishes are in the sink is usually when the showing request comes in!

They also made it easy to accommodate buyers.

That flexibility matters more than many people realize. Serious buyers have schedules, too, and making a home accessible creates opportunities.

Marketing Did Its Job

Professional photography, MLS® exposure, REALTOR.ca, social media, and a busy open house helped get the property noticed.

But here's something I want sellers to understand.

Marketing creates exposure. Pricing and presentation help turn that exposure into offers.

You can have beautiful photographs and all the online attention in the world, but if buyers don't see value, the marketing alone won't convince them.

And the Result?

Strong showing activity, multiple interested buyers, and ultimately, a sale over the asking price.

Not because of luck.

Not because of some magical marketing trick.

Because the pricing, preparation, accessibility, and strategy worked together.

Here's the Bottom Line

The homes that perform well are often the ones where sellers are willing to have honest conversations, listen to the advice, and do the work before the For Sale sign ever goes up.

That doesn't mean every properly prepared home will sell over asking price. Every property and every market is different.

But it does mean giving your home the best possible opportunity to succeed.


If you're thinking about selling your home in Winnipeg or rural Manitoba, let's start with a strategy, not just a listing date.

Because where you start and where you finish aren't always the same.

I guide. You decide.


Thinking about selling your home in Winnipeg or rural Manitoba?

A successful sale starts long before the For Sale sign goes up.


I've put together a free Seller Guide covering pricing, preparation, showings, and what to expect along the way.

Get Your Free Seller Guide


No pressure. Just practical advice to help you make smarter decisions.


Read
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